Why rob banks? That’s where the money is.

Barbers and prostate cancer education-jluque@georgiasouthern.edu

The goal of this pilot study was to assess the feasibility of training barbers to deliver a brief culturally and literacy appropriate prostate cancer educational intervention to urban African American men. Eight barbers received training to deliver a 2-month educational intervention in the barbershop and completed pre- and posttest training assessments. The training workshops led to a significant increase in mean prostate cancer knowledge scores among the barbers (60% before vs. 79% after; P < 0.05). The barbers also reported positively on the intervention in terms of satisfaction and relative ease of engaging clients. Training barbers to deliver a prostate cancer educational intervention is a feasible strategy for raising prostate cancer awareness of the disease among a priority population.

Written by:
Luque JS, Rivers BM, Kambon M, Brookins R, Green BL, Meade CD.  

J Cancer Educ. 2010 Feb 10. Epub ahead of print.

My thoughts-

Brilliant. In fishing it is analagous to”How do you catch fish?” “Go where the fish are.”

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